We are excited to share an impressive growth story, highlighting how we helped a client achieve outstanding results within six months by leveraging Google search ads to generate over seven figures in revenue.
Dominate Social Media – Click for a Free Consultation!
Client Profile: Tour and Travel Business
Total Ad Spend: $29,000
Average Ticket Size: $2000
Total Leads: Approximately 10,000
Total Conversions: 500
Total Revenue: $1 Million (Revenue, not profit)
Initial Challenges:
- Low-quality leads.
- Increasing lead costs in the Indian market.
- Insufficient lead volume.
Operating from India, the business faced significant challenges in closing leads, particularly due to the high ticket size. The cost per lead (CPL) was high, and the quality of leads was often poor, leading to losses.
Our Solution:
Campaign Structure: We refined the campaign structure by implementing city-wise targeting for better organization and control. This allowed for future scalability. We conducted extensive keyword research to identify the right keywords and aligned their intent with our campaign strategy.
Landing Page: We created compelling hooks on the landing page, such as "View Package Now," which increased the conversion rate by 20% as more visitors filled out forms to explore specific packages.
Lead Forms: By simplifying the inquiry forms and removing unnecessary fields, we boosted conversion rates by 15%.
Calls to Action: We included clear and concise calls to action, guiding visitors to contact the agency.
Building Trust: We enhanced the landing page with engaging tour and hotel videos, increasing visual appeal and building trust. This resulted in an additional 10% increase in conversions.
Note: We also set up comprehensive analytics and tracking solutions to ensure accurate data collection for both the platforms and our team.
Results:
These initiatives quickly reduced the CPL to under $2.50. More importantly, the client began attracting high-quality leads, resulting in a significant increase in conversions.
Supercharge Your Social Media – Get Started!
.png)
